Carbon by Clicksco
Carbon provides powerful audience management and segmentation tools that provide actionable insights enabling you to better engage with customers. Please use the navigation on the left to understand more about each platform section, and if you need further support pease contact your Technical Account Manager or submit a support ticket.
The main features of Carbon are:
- Visualisation and Analysis of your data — One dashboard to understand your audience, performance metrics, and spot trends.
- Use data for site and content personalisation — Create the most personalised experiences possible for your audience by understanding & optimising for each unique user; whether you’re an advertiser acquiring traffic or a publisher looking to serve personalised content and ads for better ROI.
- Segment and Compare your data — Infinite audience segmentation allows for deeper knowledge of your performance across channels and customers versus others, as well as improved optimisation to drive content management & personalisation.
- Data monetisation — Carbon can place your data into the anonymous exchanges and sell private data deals to specific marketplaces and advertisers on your behalf to further monetise your data.
- DSP Export — Carbon can also place your data into specific DSP Seats you control, with over 200 integrations to various DSP platforms available to set up.