In order to track audiences through creatives served outside the Carbon network, you can generate pixels to serve with each impression. Serving a pixel will allow reports to be created around daily reach, placement and engagement.
Add a new pixel using the "Create New Pixel" button. The Create Pixel dialogue will open. Choose the relevant property and pixel type then click the "Generate Pixel" button. Your pixel will be created ready for tracking. Paste this code into the creative for the relevant campaign on your ad server.