Audience Cohort Analysis

The Audience Cohort feature - accessed by clicking on an audience name in the 'Audiences' tab - provides a comprehensive summary of each audience.

Carbon Audience Cohort Analysis

On the audience cohort page for each audience you can see summary stats such as the audience's date range, who created it, when it was created, and when it was last ran; as well as the total audience reach. At the top right of the cohort analysis page you will also see the options to edit, export or delete the audience.

As well as a summary statement providing headline stats on the audience, the Audience Cohort page provides full demographic breakdowns (toggle between "Gender and Age" and "Household and Lifestage"); ranked areas of intent, brand affiliation, location, and devices for each audience.