Audience Overlap

The Audience Overlap feature enables users to discover where the same profiles exist within 2 audiences - providing a % of how much overlap there actually is. Accessed by selecting 2 audiences on the left side of the 'Audience Overview' table (using the tick boxes); the overlap feature helps advertisers and publishers find new audience segments to fuel new campaigns, whilst also saving time & money by de-duplicating profiles within segments.

Carbon Audience Overlap image

Furthermore, users can create & export audiences out of the overlapping segment to fuel programmatic direct deals, or marketing campaigns for themselves. To create an audience from an overlapping segment simply click the "Create audience from overlap" button at the bottom right of the Audience Overlap wizard.